Here’s How It Started
Our Heritage
United Ekta Engineering Udyog Pvt. Ltd. has been a symbol of joy and trust in Indian kitchens since 1954. What began as a stainless steel products business seven decades ago, has grown into a global brand that traverses nations. We ventured into cookware segment with aluminum pressure cookers under the brand name “United”, and it quickly became a beloved household name.
Our transformation into United Ekta brought a wave of modernization and innovation, blending fresh ideas with over seven decades of rich experience. Thoughtful attention to every detail in our products and innovations has made us the preferred choice of India for cookwares and the legacy continues even after 70 years. By offering beauty, durability, and exceptional performance in our products, we bring the joy of using inspiring cookware and savoring better-tasting food to our customers.
Moving People, Inspiring Generations
Our Principles
1.
Happiness
Happiness — for customers, employees, vendors and stakeholders
2.
Respect
Respect — at workplace,
3.
Quality Assurance
Quality — in products, customer experience and company’s culture
4.
Unity
United — one vision, one mission, one voice
5.
Innovation
Innovation — in thoughts, approaches and strategies
6.
Honesty
Honesty — with customers, employees, and partners
The Tasty Tales
Mission & Vision
United As One For A Common Goal
Mission
To establish ourselves as the top choice in cookware and home appliances by consistently driving innovation, ensuring safety, and customer-centricity.
Vision
To place happiness at the heart of everything we do, creating an ecosystem of everlasting relationships with our customers, employees, and trade partners.
Stay Informed, Stay Inspired
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