Introducing Ms. Ekta, the heart and soul of United Ekta Group—a Mascot who embodies the essence of the Modern Indian woman. Balancing her roles as a homemaker and a career-driven individual, Miss Ekta is more than just a brand representative; she’s a reflection of the everyday hero in households across India.
Ms. Ekta is caring, intelligent, and resourceful—a natural problem solver who believes in fostering love and unity among people around her. She strikes the perfect balance between experience and youthful energy, connecting effortlessly with families across the country. Miss Ekta is not just a figurehead; she’s a companion who understands the challenges of daily life and offers solutions with warmth and wisdom. She brings United Ekta Group’s core values—Happiness, Respect, Innovation, Quality Assurance, Honesty and unity—to life, making the brand a trusted choice in every home With Miss Ekta, United Ekta Group isn’t just a cookware brand—it’s a friend who truly understands the needs of Indian households.
United Cookers is the first brand of United Ekta Group, established in 1954. By establishing an in-house manufacturing unit, the group not only provided employment at times of great need, but was also able to provide affordable cookers to every household.
Launched in 2014 with a vision of establishing it as the brand of Modern India, the brand soon became the face of the group’s high-tech cookware. The punchline – “Ummeed se Zyada” – symbolizes the brand’s core principle, i.e., more value to the consumers.
Junto means together (United) in Spanish. The brand was launched In 2020 with an aim to provide premium quality cooktops and kitchen appliances for a safer & hassle-free cooking experience, especially at times when we had many first time cooks.
Salford is designed to bring international-standard cookware into every home without compromising on quality at affordable prices. Crafted using the finest forged aluminum, these pieces offer durability, superior performance, and a touch of luxury. With non-stick and ceramic coatings for convenience and a variety of stylish designs, Salford is set to revolutionize kitchens across the nation.
Salford isn’t just cookware – it’s an experience.
Proudly introducing United Gold, the newest addition to United Ekta Group! Based in Nepal, United Gold offers premium cookware crafted to elevate both style and functionality in your kitchen. With a commitment to quality and craftsmanship, United Gold delivers exceptional performance and elegance to kitchens throughout India.
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